客戶經(jīng)常不回消息,如何跟進(jìn)破冰?不同話術(shù)應(yīng)對(duì)不同場(chǎng)景,客戶如何跟進(jìn),話術(shù)都給大家整理出來(lái)了,直接來(lái)抄作業(yè)就行。
前期鋪墊
每次聊完之后要確定下一次溝通時(shí)間,做好
鋪墊
客戶:lwill check it.
新手: Dear, please take your time, thanks
銷冠:Shall lcontact you again tomorrow afternoon?
平時(shí)跟進(jìn):
利用節(jié)假日/公司活動(dòng)/新產(chǎn)品跟進(jìn),切忌只發(fā)個(gè)產(chǎn)品圖片或者圖冊(cè),純屬無(wú)效鏈接,找到能打動(dòng)客戶的點(diǎn),每次交流都是一次價(jià)值傳遞。
新手:This is our new catalog, pleasecheck.(客戶可回可不回)
銷冠從不同角度跟進(jìn):
1.推新品,有市場(chǎng)針對(duì)性
There is one new product .., which isdeveloped for your market. Do you havetime? | introduce to you.
2.從競(jìng)手角度
I noticed that *** are sold very well now inyour market and have a good profit, sothink you may be interested.
3.降價(jià)讓利
We just reduced the price of ***, whichyou inquired before, so l'd like to sharethis good news with you.
4.匯率更新
Recently the exchange rate is very good.so l'd like to renew the price list for you,which will be more competitive.
5.庫(kù)存
The model you asked/bought before, wehave stock right now. Maybe you areinterested?
報(bào)價(jià)后客戶就消失不回復(fù)
新手: Hello, are you there?/how are you? How do you think?
正向思維:主動(dòng)引導(dǎo)客戶說(shuō)出卡點(diǎn)或需求
做到對(duì)癥下藥
1.抓住具體的點(diǎn),直接詢問(wèn)
*Are there any models you are interestedin? l am always ready to help.*Do you have any questions on this price?Or anything l can help?*May l know what's your idea about..?Highly appreciated for your reply.
2.引導(dǎo)客戶坦白顧慮
I think you must be too busy to reply meor still have something in consideration.Could you frankly let me know any of yourworries, such as price, quality, demand orothers? So that we could know how tohelp and support you.
3.直接列出解決方案
Maybe you still have some worries. Couldyou kindly share with me? So l can do mybest to help you support you.
If the MOQ problem, we can .. (加上機(jī)費(fèi)/訂購(gòu)少量測(cè)試我們的品牌)
If the price problem, we can ...if you...(有條件地讓步/建議先看樣品再談價(jià)格)If the payment terms problem, we cando.(降低定金比例/更換付款方式)
4.以情感人(打感情牌,找到切入點(diǎn)拉情感鏈接)表達(dá)關(guān)心
You have a lot business to do as a bigcompany's boss. So, my dearest friendplease don't forget to take care more ofyour health as well. it's the mostimportant.
夸贊客戶,表達(dá)尊重
Honestly, as a sales, l want to do businesswith you since you are really a niceteacher. i'm keen to learn from you aboutbusiness. As my company, we also hopefind such strong &professional distributorlike you in...
約時(shí)間,減少壓迫感
If you are not available to discuss thebusiness at the moment, please justadvise a comfortable time, will not disturbyou during this time anymore.
羅列解決方案
If price is still a problem to prevent us gohead, hope you can sincerely inform us areasonable price,then we can discuss itagain.
If marketing idea problem, hope you canalso share your nice business eyes &ideafor the market, then l will feedback yourcomments for our board of direct, or wecan visit you for face to facecommunication if needed.
If others......, any problems, your openedheart &feedback will be highlyappreciated.
客戶拒絕(說(shuō)暫時(shí)不需要或已經(jīng)下過(guò)單了)
新手:Ok,lunderstand.
正向思維:攬責(zé)任,不放棄,爭(zhēng)取下次機(jī)會(huì)*lt's my problem that l did not follow welland lost this chance.
*lt's a pity we can not cooperate rightnow, but we are looking forward to nexttime. Any inquiry you have, please contactme without hesitation.*lt doesn't matter if your company hasfinished purchasing plan, because it'salways meaningful to prepare a plan B
提醒客戶促銷活動(dòng)即將結(jié)束:
Just a reminder that our special promotion is ending soon.Takeadvantage of the offer!我想提醒您,我們的特別促銷活動(dòng)即將結(jié)束,抓住機(jī)會(huì)享受優(yōu)惠吧!
建議定期訂貨以享受更好的價(jià)格和服務(wù):
lfyou consider placing regular orders, we can offer better pricing andpriority service.如果您考慮定期下單,我們可以提供更優(yōu)惠的價(jià)格和優(yōu)先服務(wù)。
詢問(wèn)客戶是否滿意目前的服務(wù)水平:
Are you satisfied with the service we've provided so far?到目前為止,您對(duì)我們提供的服務(wù)滿意嗎?
推廣新產(chǎn)品或服務(wù):
We've just launched a new product that l believe will be very beneficialfor your business.我們剛剛推出了一款新產(chǎn)品,我認(rèn)為這對(duì)您的業(yè)務(wù)會(huì)非常有幫助。
告訴客戶他們的訂單進(jìn)度:
Your order is being processed and we will ensure it's delivered on time.您的訂單正在處理中,我們將確保按期交付。。
鼓勵(lì)客戶分享反饋:
Your feedback is highly valued and it helps us to make continuousimprovements.我們非常重視您的反饋,這能幫助我們不斷改進(jìn)。
提供售后支持保證:
Not only is our product of high quality, but we also promise excellentafter-sales service.我們的產(chǎn)品不僅質(zhì)量上乘,而且我們承諾提供完善的售后服務(wù)。
不同場(chǎng)景話術(shù):
強(qiáng)調(diào)緊急性
This is quite urgent, could you please respond ASAP?這件事非常緊急,您能盡快回復(fù)嗎?
Your prompt attention to this matter is appreciated.-感謝您對(duì)這件事的及時(shí)關(guān)注。
l need your feedback as soon as possible.-我需要您盡快給出反饋。
Could you please prioritize this?-您能優(yōu)先處理這件事嗎?
would greatly appreciate a quick response.-我將非常感激您的快速回復(fù)。
This matter requires urgent attention.-這件事需要緊急處理。
Please treat this as ahigh priority.-請(qǐng)將此事作為優(yōu)先事項(xiàng)處理。
.Time is of the essence, could you reply urgently?-時(shí)間緊迫,您能盡快回復(fù)嗎?
Your immediate response would be highly appreciated.-非常感謝您的立即回復(fù)。
lneed to hear back from you urgently.-我需要您盡快回復(fù)我。
詢問(wèn)是否有問(wèn)題
ls there any issue with the informationlprovided?-我提供的信息有任何問(wèn)題嗎?
Do you need more time to review this?-您需要更多時(shí)間來(lái)審查嗎?
ls there anything preventing you from responding?-是否有什么原因阻礙您回復(fù)?
44.Please let me know if you need further information.-如果您需要進(jìn)一步的信息,請(qǐng)告訴我。
ls there any confusionlcan clarify?-是否有任何疑惑需要我澄清?
Are there anyobstacleslshould be aware of?-是否有我需要注意的障礙?
Do you need any additional details from me?-您是否需要我提供更多詳細(xì)信息?
ls there somethinglcan assist with to expedite theprocess?-我可以幫忙加快進(jìn)程嗎?
Would it help iflprovided more context?-如果我提供更多背景信息,是否會(huì)有幫助?
ls there anything holding you back from responding?有什么阻礙您回復(fù)的嗎?
說(shuō)明重要性
This matter is veryimportant, and l need your input. -這件事非常重要,我需要您的意見(jiàn)。
Your response is critical to moving forward.-您的回復(fù)對(duì)下一步工作至關(guān)重要。
提供選擇與解決方案
Would it be easier if we discussed this over a call?-如果我們通過(guò)電話討論會(huì)更容易嗎?
Let me know if you'd prefer to handle this differently.如果您更愿意以其他方式處理,請(qǐng)告訴我。
Should we schedule a meeting to discuss this?-我們是否應(yīng)該安排一次會(huì)議來(lái)討論此事?
Would you like more time to consider?-您需要更多時(shí)間來(lái)考慮嗎?
Can we set up a call to discuss this further?-我們可以安排一次電話會(huì)議進(jìn)一步討論嗎?